2019 Feminism Headline News
1-15-19 Gillette faces backlash and boycott over '#MeToo advert'
A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "accountable". Some have praised the message of the advert, which aims to update the company's 30-year-old tagline, but others say Gillette is "dead" to them. The ad has been watched more than 2 million times on YouTube in 48 hours. It currently has 23,000 likes and 214,000 dislikes, at time of writing - and that's increasing all the time. In it, the company asks "Is this the best a man can get?" before showing images of bullying, sexual harassment, sexist behaviour and aggressive male behaviour. It then shows examples of more positive behaviour - such as stepping into prevent these behaviours when they happen in public. Comments on the video are largely negative, with viewers saying they will never buy Gillette products again or that the advert was "feminist propaganda". (Webmaster's comment: All the brute males rally around their favorite things; bullying and beating women!) "In less than two minutes you managed to alienate your biggest sales group for your products. Well done?," wrote one angry viewer. Twitter users are also sharing their disappointment with Gillette's new campaign. There have also been calls for Gillette, which is owned by Procter & Gamble, to post an apology video. But the brand believes the new advert aligns with its slogan and says it believes in "the best in men." "By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal 'best,' we can help create positive change that will matter for years to come," says its president, Gary Coombe. (Webmaster's comment: It's about time all good men stood up against all the brute males! Shun them!)