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Sioux Falls Feminists endorse Blink for describing how the unconscious
mind is busy at work all the time - prompting us, guiding us,
doing its best to help us survive. It does its job in a Blink.

Blink
The Power of Thinking Without Thinking
By Malcolm Gladwell

Blink (2005) - 277 pages
Blink at Amazon.com

Don't Think - blink!

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; New Coke; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post. For more information about Malcolm Gladwell, go to his Web site at gladwell.com.

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Blink
The Power of Thinking Without Thinking
By Malcolm Gladwell

Sioux Falls Feminists endorse Blink for describing how the unconscious
mind is busy at work all the time - prompting us, guiding us,
doing its best to help us survive. It does its job in a Blink.